Thursday, July 3, 2014



Name|Luke Simpson Gernert
Hometown|Pound Ridge, New York

How did you get discovered?
I met Dave from Citizen/Red Models on a MTA train while I was with my girlfriend. I'll admit I wasn't interested in modeling at first, but Dave managed to convince me eventually!
What were you doing prior to modeling?
Going to school. studying science, writing and playing music. I guess modeling is really my first job.
People would be surprised to know that I...
obsessively take notes on my iPhone. Right now, I have several hundred notes containing everything from song lyrics to good ideas for birthday gifts for my friends to random thoughts and jokes I wanted to remember. I almost never look at any of them again after I've written them, but for some reason I just keep writing more and more... 
What's your latest obsession?
Science fiction & futurism. I bought a book of short stories by Ray Bradbury and I couldn't put it down
Your most prize possession?
I am not really into possession but if I have to choose one, it would be a 20 pages of long poem my girlfriend wrote for me made up of quotes from our drunk texts to each other
Growing up, who did you look up to as your hero?
Jimi Hendrix—I admired him because his music was unique and changed the scene, and because he seemed like a groovy guy. Also, we are both lefties!
When is the last time you said, "I Love You" to someone?
My girlfriend while we were having breakfast this morning.
Three adjectives that best describes you:
Adventurous, Curious and Passionate
Describe your personal style:
I keep quite simple. I don't really think much about dressing up. Jeans, t-shirts is fine with me or a button down shirt. I like clothes that are comfortable.
Your favorite place you have travel to:
The shell of a burned down hotel on Lookout Mountain in upstate NY. Camped there with some dear individuals. It was quite a climb though.
Your favorite film and scene from the film:
Pan's Labyrinth—Scene: Where the girl has to escape from the creature with eyes on its hands!
Your favorite sport:
Sport: Soccer
Team: Chelsea
Player: Drogba
If there's a destination or item you would recommend us to check out or visit about your native country/city or town, what would you recommend?
Pound Ridge, NY—Overlook—It's a huge cliff in the local wildlife reservation that you can walk to and from my house. It has an incredible view of the valley and the river, and it faces west so it's a great place to see sunsets.
If you were given a indie cable show, what kind of show would it be? Which song would you choose as your opening theme song for the show?
If I was given a television show,  I would make it a modern-day remake of the Twilight Zone but I would retain the original style of the show where it seems almost like a play on TV. I would have famous guest stars each week and for the theme song, I would get a different musician each week to cover the original theme of the classic song.
Favorite moment in modeling:
Walking the Prada SS2015 show as a exclusive!
Your wish for the remainder of 2014?
Humans would find a way to move past the concept of money, leaving people with the opportunity to pursue their true passion without worrying about making a living!

Clothing; Floral print pullover and khaki blazer, both by Osklen; grey polka dotted shirt and black t-shirt with space print, both by J.Lindeberg

Dave Fothergill|Citizen/Red
MODEL|Luke Gernert|Citizen/Red
Special thanks to Dave Fothergill and the men's board at Citizen/Red; Tim Cush at Maguire Steele PR; Joe Thiel at We Are Thiel PR; Luke for his time and wait for this feature to post, great conversations and time spend with JTC!

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